10+ Examples of Christmas Wishes for Clients with Templates

It’s almost Christmas! For some, it’s time to relax, unwind and connect with loved ones. For marketers and business professionals, however, this is one of the busiest seasons of the year. When in the holiday rush, make sure you don’t forget one important task — sending holiday greetings to your clients. 

Now is the perfect moment to strengthen your bond with customers and show appreciation. All it takes is a simple email or a personalized card. To save you time, I’ve prepared various holiday messages — examples and templates — you can adjust on the go. 

Some tips before we share our 15+ examples of Сhristmas wishes for clients 

The content of your emails will vary depending on your goal, industry, and many other factors. You may want to simply congratulate your clients, promote a Christmas sale or encourage action. Whatever the case is, there are some tips that are generally considered email-marketing best practices. 

1. Keep it short — nobody has time for long promo emails, especially during holidays. 
2. Make it easy to read. Highlight what’s important and keep a clear structure and formatting. Add visuals, such as pictures, banners, GIFs and emojis where appropriate. 

3. Personalize your emails. Address clients by name, reference your previous interactions (could be an abandoned cart message, for example), etc. 
4. Keep sending after Christmas. Many people still shop up until New Year’s Eve. Simply schedule your emails beforehand for an easy gain. 

Now that it’s covered, let’s dive into some Christmas email ideas!

Subject lines examples to boost open rates

Your subject line is what makes clients open your email in the first place. This is where you really have to stand out — the competition this time of the year is higher than ever. 

Here are some eye-catching Christmas subject lines from big companies you can use as a source of inspiration: 

1. “Sometimes Santa gets it wrong” (Dollar Shave Club)
2. “The right present, right on time” (Tory Burch)
3. “Guess Who's Coming to Dinner? A Guide to Holiday Dinner Seating Strategies” (Inmod)
4. “The 12 Days of Christmas Sale Starts Now!” (Yellow Box Shoes)
5. “Don’t forget: Rewards members get 15% off select Christmas trees & décor!” (Hayneedle)
6. “After Christmas Sale Starts Now” (Pfaltzgraff)
7. “40% off gifts is disappearing at midnight 💨 Act fast! Santa's almost on his sleigh.” (Anthropologie)
8. “It’s cold outside. Warm things up with these winter staples” (Marks and Spencer)
9. “Shipping Alert: Guaranteed Ground Shipping Ends Tomorrow!” (Outdoor Fellow)
10.  “Last Call For Free Christmas Delivery ⚡ Get Into The Spirit With Ravishing Holiday Reds ❤️” (Golftini)
11.  “Order Today to Ensure Holiday Delivery. Shop our stocking stuffer ideas now” (Lalicious)
12.  “Don’t Panic! Gift bundles are still available. Our gift bundles = the perfect last minute present.” (Nio Cocktails)
13. “Our Fitmas Gift Guide Is Here. This Christmas, give the gift of wellness” (Fit Nutrition)
14.  “We’re Feeling Generous... Check Your Mystery Gift! A special holiday surprise is just a click away” (Fruit Bouquets)
15.  “Don’t Panic! Gift bundles are still available. Our gift bundles = the perfect last minute present.” (Nio Cocktails)
16. “Our Fitmas Gift Guide Is Here. This Christmas, give the gift of wellness” (Fit Nutrition)
17. “How to de-stress your holiday 💫 Order Max Relief Gummies today & get it before Xmas!” (Medterra)
18. “Tick Gifts Off Your To-Do List. Shop Kitchen & Dining Accessories” (Tom Dixon)
19. “Last-minute gift needs? Say no more 🎁 ✅” (Target)
20. “⏳ There’s still time to shop for the holidays at Apple. And get free engraving, free delivery, and help from a Specialist.” (Apple)

Non-promotional email ideas

Before we begin, I think I should clarify what I mean by non-promotional. Any email from your company is still promotional in one way or another as you still raise brand awareness. A “non-promotional”’ email in this chapter is simply one that doesn’t push a product or offer in clients’ face right from the start. 

So, if you’re not actively promoting any Christmas deals, sending a simple happy-holidays email is a good way to stay connected. Remember, your clients are probably getting bombarded with lengthy Christmas emails already — dare to be different.

1. Reflection and gratitude. The holiday season is a great time to reflect on your business’s journey and thank customers for being there along the way. It can be a separate letter, or you can then continue with Christmas offers further in the email. 

2. Festive cards. During the holidays, creating special banners and festive card designs is a popular thing to do. These small adjustments can bring a fresh, seasonal vibe to your newsletter. It adds a new feel to your emails, making them stand out from your regular newsletter content.

There are many templates you can use to craft your own card or banner. The ones below are from Canva: 

3. Freebies. Depending on the type of business you do, you can also share a little gift. It’ll add an extra festive touch to the newsletter. For example, if you’re a career consultant, you can create an online guide covering your predictions for the industry in the upcoming year. 

4. A teaser for the upcoming year. Along with holiday greetings, you may share a sneak peek into what your company will offer in 2025. It’s a subtle, non-intrusive way to keep your clients excited. 

Promotional email ideas

If you want to be more straightforward with your offer, these email ideas are right up your alley. I’d also recommend not just sticking to one format. Don’t be afraid to experiment, mixing different styles together and even adding elements of the non-promotional email ideas above. 

1. Gift guides. When it comes to email designs, your options are only limited to your imagination. One of the most popular Christmas email genres is gift guides. The idea is simple yet effective — it is a curated list of products your audience might want to gift and get for themselves. You can either make a short email with a link to a guide or do it like Study Hall and Kings did in their recent newsletters. 

Here’s an example of a gift guide email with a link to the company’s website: 

2. Holiday discounts. Most companies also do holiday discounts throughout December. Encourage clients to purchase by showing products they’ve already shown interest in. As a bonus, you can offer shareable promo codes. 

3. Urgent deals. December is super busy, meaning packages risk arriving late. Boost sales by adding urgency. Highlight the last day for guaranteed delivery on Christmas day with a countdown. 

4. Gift cards. These are some of the most popular presents during this time thanks to their versatility. A gift card is a prepaid card that can be used for purchases. In your email, encourage clients to treat others and themselves. Make it as easy as possible to purchase your gift card. Check out how Starbucks and Pink Chicken did it: 

5. Solution to a pain point. Addressing a problem your audience resonates with is a common marketing practice. For example, during the holiday season, one of the biggest issues for customers is delayed packages. Shane Co. offers a solution to that problem by providing free overnight shipping. 

6. Charitable presents. If you’re a charity or your business works with charitable organisations, Christmas is a perfect occasion for you to promote. A growing trend I’m noticing more and more often is for people to forgo traditional gifts. They instead ask friends and loved ones to support a charity on their behalf as a thoughtful gesture. 

7. Sharing behind the scenes. This personal type of email can be a wholesome way to promote your services. The idea is to show the human, authentic side to your brand. For example, you could share how your products are made, the struggles you encountered along the way, or the inspiration behind your holiday product line. It is especially relevant for small businesses, where customers feel very close to your brand.

Once a client purchased your product, make sure to send a follow-up thank-you message. You can actually play around with the ideas from the first chapter of today’s article to do that. 

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I hope today’s article will help you create engaging and visually appealing Christmas emails for customers to support sales and strengthen relationships. Remember to stay genuine, personalize your letters and write them according to your general tone of voice. 

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