Freelancer Earnings in 2025: Detailed Breakdown and Influencing Factors

When you’re just starting your freelance career or exploring the possibility of freelance work, setting your rate might be confusing. There’s no HR department or managers to dictate your salary, and your earnings depend only on you. To help you navigate freelancing income, we’ve compiled a list of average freelancer rates, broken down by country, industry, and more. 

What is the average hourly rate for freelancers?

If you're looking for a quick answer, this section is for you. 

Freelancing isn’t a unified industry, so income statistics vary greatly, depending on the source. Based on freelancermap’s 2025 data, worldwide, freelancers work per hour for an average of €100 (approximately, $116). This rounds up to an average of $241,280 yearly. 

However, average earnings aren't always helpful. There are many factors influencing how much freelancers earn, from demand to years of experience and location. Keep reading to understand what applies to you.

What impacts freelancers’ rates?

Freelancers’ income depends on several different factors, each of which contributes to the rate:

• Location. Although most freelance professionals work remotely, their salary still depends on where they live. Generally, clients are likely to pay someone from the UK more than someone from Russia, for example.
• Skill level. Freelance earning potential depends on both years of experience and unique skills. Freelancers’ income will typically increase over time, with their expertise and client base growing. For example, AI and machine learning are in-demand skills, and someone who uses them can earn more.
• Industry. Freelancers in IT, as well as in highly regulated industries like legal or medical, can have a higher rate. 
• Competition. Industry and unique qualifications affect not only demand but also competition. If there are many freelance jobs but not a lot of specialists, their rates can be higher. 
• Reviews and past work examples. Positive reviews and a large portfolio serve as proof and help justify a higher rate. 
• Education level. Formal education and a degree or specialized training can convince clients that a freelancer should be paid more.

Other factors that influence freelancer earnings

Rates are not everything when it comes to making money as a freelancer. If you want to calculate your income, you also have to consider these:

• Taxes. As a freelancer, you’ll need to calculate and pay taxes yourself. To make sure you’re still profiting from your freelance projects, account for these detractions.
• Marketing spending. If you invest in ads or any other paid promotion, consider these when you set your hourly rate. 
• Freelancing platforms' fees. Freelancing services like Upwork or Fiverr may have commissions that they deduct from users’ earnings. 

Average freelancer rates statistics breakdown

A freelance career isn’t a monolith, and even if you work on similar projects as someone else, your earnings can vary. Let’s take a look at the average freelance earnings based on the most important factors that influence income.  

Freelancer hourly rates by country 

Freelance work in different countries means different average salaries. First, take a look at this region-based chart from Payoneer’s data:

Now, let’s get into more detail. Based on data from ZipRecruiter, freelancermap, and The Data Freelancer, here’s what freelancers earn per hour in the top 10 popular freelancing countries:

Freelancer hourly rates by skill level

Just like in any other sphere, experience influences what freelancers earn. I studied data from Upwork and calculated the average increase in hourly rate across several industries. 

On average, intermediate-level freelancing professionals earn from 1.5 to almost five times as much per hour as their beginner colleagues. The average increase in hourly rate is $34.10. 

And expert-level freelancers earn 2.44 times as much as intermediate specialists, or an average of $65.40 more per hour.

Average hourly rates vary greatly, depending on the industry and specialization, though. So let’s look at an example. Priyanka is an intermediate accountant. She has a lot of experience, so depending on the complexity of a project, she charges between $36 and $60 per hour. If she works four full work days a week for 48 weeks, her annual freelancing income will be between $55,296 and $92,160. 

In comparison, a beginner freelance accountant or bookkeeper typically charges $10 per hour. If they follow the same schedule as Priyanka, their annual income will be $15,360.

Freelancer hourly rates by industry and services

Your earning potential as a freelancer also depends on the industry. Clients from different niches may pay for the same service differently. Here’s what the average hourly rate looks like, based on freelancermap’s data: 

The area of expertise or services is another influencing factor. We used YunoJuno’s report to calculate the average hourly rate in USD for the top freelancing disciplines:

Based on this information, freelancers have the biggest earning potential working in banking or finance and offering strategy-related services. 

Freelancer hourly rates by profession

What freelancers are earning also depends on their profession. It makes sense that a copywriter and a photographer earn different amounts of money. I chose 10 of the highest-paying freelance jobs to give you an idea of the average hourly rates across various specializations.

The average rates vary based on projects and clients, but you can use these as a reference.

Freelancer hourly rates by education

You may wonder whether education plays a role in freelancers' earning potential. Unsurprisingly, it does, although it’s not as significant as you might think.

Freelancermap’s data suggests that freelancers without a university degree make an average of  €95 (or approximately $125) per hour, while those who have a degree can count on €99 ($130).

Payoneer’s report provides a helpful breakdown:

Although degree holders clearly earn more, freelancing experience has a bigger influence on the rates than education. So don’t be discouraged if you lack formal training — it doesn’t stop you from earning a living!

How to increase your freelancer's hourly rate?

Want to raise your rates? Follow these tips:

• Work on your profile and personal branding. Position yourself as an expert and clearly show your unique value proposition (UVP). For example, if you’re a social media marketer, your specialization could be storytelling in Reels or sourcing user-generated content.
• Get industry certifications. Find training and courses that can boost your expertise. Add them to your list of qualifications to show that your price is justified. Pay attention to popular services and their courses.
• Expand your services and gain a wider expertise. Seek out and complete projects that you hadn’t previously worked on. This will allow you to diversify and position yourself as a skilled professional.

If you’re looking for more tips, check out this helpful video:

How to calculate your freelancing hourly rate?

Our general recommendation is to follow these three steps:

1. Start by reflecting on your needs. How much money do you need to support your lifestyle? What’s your salary goal? How many hours can you work?
2. Check the industry averages for your services. As we’ve established, this depends on your niche, location, experience, and more. Evaluate your rates against these numbers, considering your expertise and the demand for your services.
3. Next, set up your desired annual income, accounting for taxes and expenses like insurance and freelancing tools. Make sure to also cover vacation and sick days.

If you need an hourly rate, use our freelance hourly rate calculator. 

Starting out slowly might be a good idea; however, you always need to have security in case of emergencies. Freelance virtual assistant Kharla Denura’s experience proves this point well:

The biggest factor that impacts freelancer rates is the level of value and consistency you bring to your clients. When I started in 2022, I accepted lower-paying projects just to gain experience and build a portfolio. As I grew more confident in bookkeeping, accounting, and backlink building, I realized that skill improvement and client trust have more influence on rates than formal education alone. After my year-long health break in 2024 due to a serious medical condition, I reassessed how I priced my services and shifted from hourly to value-based packages. This allowed me to cover expenses, save for taxes, and account for unpaid time spent on client acquisition or reporting. My advice is to start with rates that sustain your needs, then gradually increase them as your expertise deepens and results speak for themselves. Clients respect fair pricing when they see professionalism, reliability, and measurable impact.

{{Kharla Denura}}

Conclusion 

The average amount freelancers make depends on many factors, like country, skill level and education, industry, services, and profession. Knowing what others charge for similar projects can help you stay competitive and establish yourself as a viable pick.