How it works
Before you pick a number out of thin air — stop.
Your hourly rate isn’t just what you want to earn. It’s what you need to earn to stay in the game, stay sane, and build something sustainable. Because as a freelancer, you’re not just doing the work — you’re running
a business.
Here’s why taking your rate seriously matters more than you might think:
It protects
your long-term sustainability
Charging too little may seem competitive, but it often leads to burnout. You’ll struggle to cover basic needs, let alone save, invest, or take time off. A realistic rate ensures you can sustain your freelance career over time.
It reflects your
value — not just your time
Clients don’t just pay for the minutes you spend. They pay for your experience, creativity, reliability, and problem-solving. Your rate should reflect the full package — not just hours on a clock.
It helps you plan your business — not just survive
A clear rate allows you
to set financial goals, plan for quiet months, take time off without guilt, and reinvest in yourself — whether it's better tools, new skills, or hiring help.
It gives you negotiation power
When you know how
your rate is built, you don’t flinch in pricing conversations. You’re not picking a number out
of thin air — you’re backing it up with logic and clarity.
It separates professionals
from hobbyists
Professionals know their worth. A solid rate communicates to clients that you’re serious, organized, and running a real business — not just doing side gigs.
It accounts for unpaid time
Freelancers don’t get paid for emails, meetings, proposals, revisions, or finding clients — but those hours exist. A proper rate helps cover that invisible work.
It covers more than just work hours
Your rate needs to absorb costs like sick days, vacations, taxes, software, insurance, and education. You’re your own employer now — and that means building in benefits.
It builds confidence and boundaries
When your rate reflects your true needs and value, you’re less likely to say yes to low-paying or draining projects. You protect your energy — and your worth.
That’s why it’s so important to price smart — not just low.